| 【文章摘要】 Since 2008, The Gallup Co. annually releases The State of the American Consumer: Insights for Business Leaders. Among other things, this study measures consumer spending, confidence and expectations. (We will refer to this study for a number of articles this year.) The most provocative article in its study this year is "The Myth of Social Media." In the article, a majority of consumers say they are not influenced by Facebook or Twitter. According to BIA/Kelsey, U.S. companies spent $13 billion in 2013 on social media and by 2018 they will spend $18 billion. |